Keyword Research Guide

We will show you how to find keywords that are easy and profitable to target. We’ll go over best practices to follow while conducting keyword research, then we’ll discuss general rules and secrets of successful online marketing. You will learn how to research keywords effectively by understanding the best way to use search engines like Google, Research has shown that knowledge is power, so it’s paramount that you identify your niche market with as much information as possible.

This comprehensive guide will cover the following:

  • How to find keywords
  • How to choose the right keywords
  • How to use popular keyword research tools
  • Advanced keyword research tips
  • Add more..

So that go get more traffic to your website

Keyword Research Basics

To begin your keyword research, you need to find relevant keywords that people are searching for on the Internet. We will discuss these in terms of the topics covered by this book, but you can use these keywords to find any topic that is related to your content so long as it falls within what you would like to discuss.

What is Keyword Research?

Keyword research is the process of finding keywords that people use to search for on the Internet. There are many keyword research tools available, which will help you to find and analyse the best keywords for your business. To help your website get found by search engines, you need to collect high volume and low difficulty keywords that people use when they search on Google, Yahoo or Bing. This is also called as long tail keywords. Keyword research refers to the process of finding words that are used as search terms in search engines.

Why is Keyword Research Important for SEO?

Hence, if you can find the right keywords for your website to rank higher in search engines, more people will find your website and click on the link. If you are looking for a specific keyword to use in your page’s title and Meta tags, it is strongly recommended that you research that specific keyword first. Try to use these keywords because they will have more traffic than the other ones. Keywords have a direct impact on your website’s rankings, so it is vital that the keywords you use are best suited for your page to get traffic from search engines. The keyword research process is simple and easy.

How Keyword Research Helped My Site’s Traffic Grow?

By using the keywords related to your page, you will be able to gain more traffic and make more sales. Many marketers have seen their business grow by using this technique. One of the best ways to get more traffic is by using a keyword that is related to your product or service as well as what you are offering on your website. Based on the keywords that you use, it will also help you to create links back to your site.

How to Find Keyword Ideas

It is time to get the keyword ideas and start using them on your website so that you can start ranking higher in search engines. You will have to look for the best keyword ideas and start using them on your website pages. This is a simple method for getting more traffic to your website.

Brainstorm a List of Topics

Keyword research is an important part of SEO. If a marketer is to be successful, they have to find out the best keywords for their website, and those are the ones that people search for online. The keyword research process involves brainstorming a list of good keywords. It is important that you do your keyword research on a daily basis, so that you can find out all the new keywords that people use on the Internet. For this purpose, you need to keep track of the keywords that you have used on your website so far.

Wikipedia Table of Contents

Once you have done the brainstorming, it is time to begin creating a list of good keywords, which will help you to get more traffic. You need to use the tools provided by Google or Bing so that they can provide you with all important information related to the selected keywords. If you use Google and Bing correctly, you will be able to find a huge number of keywords. You will have to make a comparison tool between the top keywords and your competitors’ websites.

Searches Related To

You will get to know a lot of keywords that people use on the Internet. To make your website ranking high, you need to use these keywords directly in your title tags, Meta tags and body text. This is simple and easy to do but it’s imperative that you use these keywords correctly and accurately.

Find Keywords on Reddit

Reddit is a social news website that offers a platform for discussions by posting links, sharing information and replying to comments. You need to use this site with the keywords that you want to rank for. You can also use Reddit with your competition’s website in order to know their keywords and their competitors’ websites.
To have a website ranked on the search engine, you need to collect lots of keywords properly and correctly.

Use Google and YouTube Suggest

You can also use Google search and YouTube to get keyword ideas. When you put in a keyword on Google, it will show you different ideas related to your keywords. This is a nice way to get more keyword ideas for your content. There are various tools available that will help you get the best keywords for your content easily and effectively.

Google Trends Templates

Google Trends is a tool that is used by marketers so that they can figure out what people search for on the Internet. Go to the Google Trends website and put in your keyword, and then click search. You can also use the templates provided on Google Trends to get more feedback related to a topic. You need to know all the details in order to produce better content.

Find Popular Topics Using Forums

You can get a lot of information related to your topic using forums. On forums, questions are answered, new topics are created and there are also discussions between different people about different topics. You need to search for information related to your website and make a comparison between the top keywords on the Internet and what your competitors use on their websites.

Keyword Research Tools

This section will look at keyword tools and how they can help you with your keyword research. The following are the best free keyword research tools that you can use for your business:

Google Keyword Planner

This tool is available for free, and it will show you great search terms related to your keywords. This is a simple and easy way to find good keywords to use on your website. When you go online, you will be able to see various different options provided by Google so that they can provide more information regarding the selected keyword.

Bing Keyword Planner

This tool is also provided by Bing, and it is available for free. It will provide you with great keywords related to your website. This tool is very reliable and easy to use, and it will provide you with all the important details regarding the chosen keywords.


This is another keyword research tool that you can use on the Internet in order to get more information about your keywords. This tool is one of the best tools in terms of efficiency, accuracy and convenience.

Search Metrics

One of the best keyword tools is called search metrics, and it will provide you with 100 keywords related to your website. It uses data that come from Google, Bing Keyword Planner and Yahoo.

This is a great tool that you can use to get more information about the world and its web. It will also provide you with website links and active pages for your keywords. When you are using this tool, it will display information related to the keywords that are searched most frequently online.

Keyword Surfer

This keyword research tool is available on the Internet, and it provides you with the best keywords related to your business. It will offer you quality information that you can use in order to get more traffic to your website. This is a free and easy way to find more webpages related to your keywords on the Internet.


The Ahrefs keyword research tool will provide you with data related to your website. It is a reliable and accurate tool by which you can get more information about your keywords online.

Forum Spy Pro

The Forum Spy Pro keyword research tool is available for free, and it provides a lot of information related to the chosen keyword. This is one of the best tools to use for your website since it will offer you all details regarding the keywords that people search for on the Internet, and this way you can use those keywords correctly on your website.


This keyword research tool is used to find out strong and weak links that are present on your website. It will provide you with quality information related to your website and its competitors’ websites.

Keyword Difficulty

It is important to determine the keyword difficulty level of your keywords. For example, if your website is about “tables”, you need to determine what does that mean to the people who come across your website for the first time? You will need to use your keywords correctly in order to have a high ranking in search engines. When you are using different tools online, you need to make sure that the results shown are related to your chosen keywords. This will determine how accurate and reliable they are.

Long Tails Are (Usually) Less Competitive

Long Tails are found when somebody searches for a number of words related to your keywords. When you’re searching for “tables”, you’ll find that there will be a lot of websites with the exact same keywords that you have. This is extremely important to consider because if there are many different websites using the same terms, then Google may think that your content is not very important or attractive. So, it pays to look for longer tail keywords that are more specific.

Here’s a breakdown of each keyword type:

  • Head terms: These are what you’re looking for when you’re just getting started. They have a higher search volume, and they don’t include any additional words that may cause complications.
  • Mid-tail: A mid-tail keyword is one that includes a few words but not too many, so they’re relatively easy to rank but not too competitive.
  • Long tails: Longer tails basically mean less competition, which is why you really want to go for them as soon as possible. However, they also have lower search volumes, so it can take time to build up a sustainable backlink profile.

Authority of Sites on Google’s First Page

I’ve found that there are certain levels of authority that any website has on Google’s first page. If the site is a higher authority, it will usually have more backlinks and an easier time ranking for certain keywords. Another way to think about this is how often you come across websites on the first page that aren’t authoritative. The more you see these types of websites, the lower an authority level they will have in Google’s eyes.

Keyword Difficulty Inside of Keyword Tools

Now, I know that you’re probably wondering how to determine keyword difficulty inside of the various keyword tools that we’re using here. What I have found is that each tool will show you different levels of difficulty, and they also may not be accurate. I don’t rely on their difficulty levels because they can be way off sometimes. The best thing to do is come up with your own determination for the keyword difficulty by using the methods introduced in this guide.

Step 2: Determining Competition

Now that you have a list of keywords, it’s time to get started finding out who your competitors are. This is also known as keyword research, and it will show you what sites are already competing for the keywords that you have found.
Here’s a breakdown of the tools that I use in this step:


This tool will provide you with valuable data related to your website, such as competitor backlink profiles, organic keyword traffic and paid search traffic.

Narrow Your Competition

Once you find a list of competitors for your keywords, it will be important to narrow that list down by using the tools in this guide. There are several ways to do this, but the method that I use is as follows:
1. Google Search Console and Search Analytics
Tools that I use in this step: N/A
2. Alexa Rank
Tools that I use in this step: Alexa Rank Tool
3. SimilarWeb
Tools that I use in this step: SimilarWeb Tool
4. SEMRush Competition Tool
Tools that I use in this step: SEMRush Competition Tool
5. Moz Keyword Explorer
Tools that I use in this step: Moz Keyword Explorer Tool

Step 3: Determining Competition Levels

Now that you have a list of general keywords (that is, not exact matches or extended versions of the keywords) and you’ve narrowed down your competitors, it’s time to determine the competition levels. This is also known as keyword difficulty.

Competition: Low

There are keywords that you can use on your website, so long as they’re not overly competitive. I usually divide these keywords into two categories: high competition and low competition.

High Competition

These keywords have a very high level of competition in the search engines. These are the types of keywords that you should avoid when optimizing your website for search engines, because it can be difficult to rank for these terms. For example, if you search for “best small business websites,” you will find that it has a very high competition level because there are so many competing websites. These sites have the exact same keywords as your website, so using these keywords will not be very effective.

Low Competition

These keywords have a low level of competition in the search engines. These are the types of keywords that you can use on your website without any worries about them being too difficult to rank for. These types of keywords will show up on the first page of competitive sites, so long as you have enough quality backlinks to rank for them.
Ideally, you want to create a Keyword Difficulty Grid in which you can list shows you the difficulty levels of the keywords that you are currently using on your website. You can do this by using the tools discussed in this guide.

How to Choose a Keyword

This section we will talk about how to choose a keyword. This is an important step for any website, but especially for a WordPress website. There are many different ways to determine your keyword phrase depending on the type of keyword that you’re looking for.

Search Volume

I usually determine the search volume of my keywords by using Google AdWords . For example, if I am looking for a keyword for “best small business websites,” then I would search for this phrase in Google AdWords and look at the keyword search volumes. If there are more than 50,000 searches per month, then I’d start to rethink that keyword phrase. This is because most websites can’t rank for keywords with that high of a search volume.

Organic Click-Through-Rate

If you’re looking for a good keyword, then you’ll want to look at the organic click-through-rate that it has. This is an important measure of long-term success because it shows how many visitors your website will receive over time. Google Analytics is a great tool to use for this purpose because it can show you the keywords that rank highly in Google search results and their organic click-through rate.


Another important aspect that you’ll want to consider is the difficulty of each keyword. You should be looking for keywords on the first page of Google, so ideally, you will want a keyword that has a low level of competition. If the keyword phrase is too competitive, it will be impossible to rank for it. The easiest way to determine this is by using the tools discussed in this guide.

Keyword Trends

If you want a keyword phrase that’s trending up, then you should look at different websites in your industry. These websites will have the most momentum because they are involved in the current trends, and they will usually rank higher than websites that don’t follow trends. The same goes for keywords that are trending down.


When it comes to choosing a keyword phrase, you will want to look at the price of a click. This is also known as the cost per click in the search engines. One of the best ways to determine this is by using Google’s Keyword Planner tool . Just enter your keyword phrase and the search volume, and you will get an estimated CPC for that keyword. You can then use that number in conjunction with your organic click-through-rate to determine which keyword phrases are too difficult or not difficult enough.


You should also keep in mind the previous Google AdWords keyword history of your competitor, because this can provide you with important information. For example, if your competitor is ranking high, then they have a lot of traffic and are earning a lot of money from that traffic. They will most likely not want to spend much money on their PPC ads, but that doesn’t mean that we can’t use those keywords in our PPC campaigns.

Business Fit

Another important consideration is business fit. If your competitors are ranking for a particular keyword and your website lacks the same keywords, then you need to consider whether that particular keyword fits your business. This is especially true of “long tail” keywords, which I will talk about later on. The best way to determine this is by using Google’s Keyword Planner . Just enter the keyword phrase and the search volume, and you’ll get an idea of how Google feels about the keyword phrase.

Advanced Tips and Strategies

We will offer other tips and strategies, but at the end of the day, you need to be realistic about your keyword selection. If you want to rank for certain keywords, then you will need to take action and create quality content for those keywords.

Barnacle SEO

Barnacle SEO is an advanced strategy that’s based on the target site. The idea behind Barnacle SEO is to build a large number of backlinks to your website using cheaper anchor texts, and then use all of those backlinks to boost your rankings. To use this strategy, you will need several different domains and websites with high-quality content. This content should be relevant to the keyword phrase that you want to rank for, but it doesn’t have to be directly about your product. Instead, you should create content that’s related to the product in some way, and then you will use the content on your website to link to the other sites. It’s important to note that this strategy is very advanced and risky because it’s very difficult to track keyword ranking opportunities through a website. However, if you have several websites with great content and a unique backlink profile, then it could be very effective.

GSC Keyword Research

When it comes to keyword research, the Google AdWords Keyword Planner tool is an excellent starting point. However, you will also want to look at the other keyword tools that I’ve discussed in this guide, which will give you a more in-depth analysis of your keyword research. Also, if you don’t want to spend any money on PPC, then you should consider using a website called GSC (Google Search Console), which allows you to use Google’s keyword planner for free. Whenever you’re performing keyword research, it’s important to keep in mind the competitiveness of certain keywords. If a keyword phrase is too competitive, then it won’t be easy to rank for it. This goes especially for long-tail keywords, which are more difficult to rank for than short-tail keywords. We will discuss this more in depth later on, but you should aim to choose a keyword phrase that isn’t too competitive because it will be impossible to rank for a really competitive keyword phrase.

Optimize Content around Synonyms and Related Keywords

The way you write your content, and the way you use synonyms and related keywords, can influence the organic click-through-rate that you receive. If there’s a keyword phrase that you really want to rank for, then make sure that there are additional keywords on your page that are closely related to the original keyword phrase.
For example, if your website sells motorcycles, then you should try to rank for “motorcycle” or “bike”. However, you should also try to rank for related keyword phrases, such as “motorcycle helmets” or “helmets”, which makes it easier for people who are searching for helmets to find your site. This is called synonym targeting , and it can be very effective at increasing the organic click-through-rate of your website. This is one of the best strategies that you can use to boost your organic traffic, so make sure that you’re optimizing content around synonyms and related keyword phrases.

Find “Shoulder Keywords”

If you run a restaurant, then customers will most likely search for phrases like “restaurant”, “food”, or “dinner”. However, you won’t see much traffic from these keyword phrases because hundreds of thousands of other restaurants are competing for that same traffic. Instead of targeting those keywords, you should try to find the keywords that are related to them. For example, if your customer searches for “restaurant”, then you should also target the keyword phrase “what kind of restaurant”. This is called shoulder keywords , and it’s a great way to get more organic traffic.

Now It’s Your Turn

This guide was meant to give you an overview of some of the most important strategies for keyword research and targeting. However, it’s up to you to use these strategies and to implement them on your website. You should also keep in mind that I’ve given very general examples in this guide, but what really matters is the quality of your content and the relevance of your content. If you have a lot of high-quality content with useful information about a certain topic, then people will want to click on those links.