Linking Building Guide

SEO is a complicated process, and one of the main factors that determines how well you perform in search engine rankings is called link building. It’s one of the most important things you need to pay attention to if you want your website to rank higher on search engines like Google.

Link building involves getting other websites to link back to your website. The more links there are, the better your site will rank on Google.

If you don’t have links already pointing to your site, you’ll have to go out and get them. There are two basic ways to do this: first, by asking for them, and second, by creating links on other sites that point back to yours.

This article will give an introduction of the basics of link building for SEO purposes.

Link Building Fundamentals

What is Linking Building ?

When you link to a website, you’re essentially saying “this is relevant to my site.” You’re essentially linking to prove that your own site is worth linking. The more links you have pointing back to your site, the more important your site is.

Why should you get links for your website?

The answer is simple: because search engines like Google and other Internet e-commerce sites (like Amazon) use linking to determine your site’s importance and how many pages they should rank a given search results. You can also link to get links for search engine traffic.
There are many ways to get your links and that’s the reason why it can be tricky at first to know which ones are the best. But if you do a bit of research and put in the effort, you’ll find that all of them have their benefits, such as visibility and more importantly back links (which are what search engines crawl when they rank your site).

How to Find High-Quality Links

A high-quality link is a link that will be useful to your site. It gives you a larger audience and brings your site more traffic, both of which are great benefits to your business. When looking for links, it’s important to understand what the site owner (or webmaster) will do with you linking to their website. It involves a mutual exchange of value between both businesses because the other is helping you out by allowing your link on their site.

Authority of the Page

The site you’re linking has to be one that is relevant and will be useful, so that your link will bring traffic. Otherwise you’re wasting your time. To find these types of pages, use Google to search for high-authority websites. Authority is determined in part by a site’s PageRank and Domain Authority. To learn more about it, check out our guide on SEO metrics

Authority of the Site

Second, you’ll want to make sure that you’re linking to a site that is reputable and has a high domain authority. Getting links from these types of sites will be more beneficial for your website. To learn more about domain authority and how to get it, check out our SEO Experts Interview . You might also find our Domain Authority Cheat Sheet helpful, too.

Website Relevance

You should also check to make sure that the page linking back to you is relevant, too. If it’s not relevant at all, then it may be a spam link, which can actually hurt your site. Use Google’s free reverse image search to make sure that the link is not pointing to some kind of spam site.

Link’s Position on the Page

Two other things to look out for are the position of the link and the keyword density of a page. The links that appear in the middle of content, often in the title tags, tend to get more clicks. For example, if you’ve got a site about cooking and you’re linking to someone else’s recipe site, make sure you get one of them in the title tag. Look for keywords on both domain names and page titles too (and anywhere else they might appear).

Is the Link Editorially Placed?

One last thing to take a look at is how the link is placed. Search engines will check to make sure that links on a page are editorially placed by checking if they are next to other links and if they are surrounded by relevant content. In addition, links in boxes, sidebars, footers, and navigation bars tend not to be trusted as much as those found in the body copy of a site.
If you want to get the most out of your link building campaign, then it’s important to remember that you should always plan, research, and build with care. Learn as much as you can about good link building practice and then go out there and do it right!

Link Anchor Text

The anchor text that you use for links will determine what search engines give weight to. In order to be effective, your link anchor has to be relevant to the site that you’re linking. If it’s not a relevant keyword, then it will just be something random and the search engines won’t take it into consideration when ranking your site.

Link Co-Occurrences

After using Ahrefs to find the most relevant keywords, it’s also very important to look at what search phrases they co-occur with. For example, if you’re looking for high-quality links in your SEO campaign, then you’ll want to look up the keyword “free high quality links” and see how many co-occurrences there are with that phrase.

Is the Link From a Guest Post?

Another aspect of good link building is to make sure that any links you get are from guest posts or fully created, written on your own. While this might sound like an obvious one, it’s actually a point that’s missed quite often by those trying to build backlinks. The goal of link building is to bring traffic and there’s no doubt that the easiest way to do so is by writing content that other people will want to share.

Nofollow .vs. Dofollow

When referring back to a site in your content, you should make sure that the link is nofollow. If it’s a high-quality link, then it’s only natural to want to see that it brings value to the page you’re linking to and that it will bring traffic. However, if you’re looking at an article on a blog and there are links in there that don’t have any backlink value or aren’t relevant (as determined by Ahrefs), then don’t link to them.

How to Get World-Class Links With Content Marketing

This section will show how to get a world-class link using content marketing to rank higher than your competitors and make SEO easier on the long run.

#1: Create Visual Assets

The first step towards getting a world-class link is to create something great. This can be anything, whether it’s a Photoshop design, an infographic, or a video . It doesn’t even have to be super visual; it could be some in-depth text that gets people talking. What’s important is that this piece of content draws people in and gives them something worth linking to you for.

#2: Get the Biggest Reach with Content Sharing

Now that you’ve got something worth sharing, there’s one more step you need to take. The next step towards getting world-class links is content sharing. If you’re posting something awesome on your site, then people are going to want to share it on their own sites and webpages.

By using one of the following content sharing strategies, you can easily make sure that most of your audience sees this content. And you’ll also get a ton of links and high-quality traffic from it:

#3: Make It Easy for People to Share Your Content

The next step to getting world-class links is to make it easy for people to share your work. This means having social media sharing buttons on your page and making sure that people can find the link to your content on as many places as possible. Not only that, but you need to make sure that people can easily find your content in the first place. So, if you’re having trouble locating any of your content on pages that you’ve already built, then make sure to check out step #1 again.

Step #4: Get the Best Traffic with Content Marketing

If you’ve done everything we’ve shown so far in this article, then your work is done. Getting world-class links using content marketing is all about creating something that people want to share and making it easy for them to do so with social media and other channels.

For example, if you’re trying to get a link from a highly-trafficked blog, then you need to make sure that your content can be shared by the people who write for it. In order to do this, you need to catch their attention.

Step #5: List Posts & Make it Easy for Bloggers to Link

The best way to catch the attention of a busy blogger is by listing posts. This means that you need to list all of your most recent and most popular posts, as well as any photos, videos, or infographics related to those posts. Once you get people clicking through to your content, they’re bound to find something that they like and link to it .

Step #6: Original Research and Data-Driven Content

In order to get world-class links, you’ve got to make sure that people know that you took the time to gather the best possible data for your articles. This means going out there and studying what’s working in terms of marketing, SEO, and other related fields. Not only will this set you apart from other bloggers, but it’ll also make your content more valuable overall.

Step #7: Get Relevant Links With Guest Posts

The last step to getting a link from a high-quality site is by writing your content on someone else’s blog. If you’ve written something that’s valuable, then writers everywhere are going to want to share it. But since your goal is to get relevant links, you’ll need a topic that people will be interested in writing about.

How to Build Powerful Links With Email Outreach

If content marketing gets you a ton of links, then email outreach can be described as the icing on the cake. It’s not enough to just send out some emails and wait for someone to link back to you. You’ve got to create an email outreach campaign that shows people exactly why they should share and link back to your content.

#1: Find the Right Person for Approach

The first step towards getting powerful links is by identifying who you’re going to approach with your content.

For example, if you want to hear back from a popular blogger, then you need to find out where they’ve published their most recent posts. If there’s not a resource that shares this information, then you can do your own research and find out which posts on their site are getting the most traffic.

#2: Create a Memorable Subject Line

The second step towards getting powerful links is by creating a memorable subject line . The goal here is to make sure that people see your email and know what it’s about.

Step #3: Create an Awesome Pitch

The next step is to use your pitch to get people interested in your content . This means that you need to have a tight headline that explains what your content is about and a few sentences about why it’s valuable. After that, it’s all about throwing in some facts or data. It doesn’t even matter if the data is real; just throw some numbers in there and make it sound good.

Step #4: Make it Easy for People to Share

The last step is making it easy for people to share your content. So, instead of sending people a link through your email, you can just create a simple sharing box that allows people to share your content on whatever social media site they like . And if you want links from high-quality sites, then you’ll also want to get some data showing how well your content has been doing.

The Skinny On Black Hat Link Building

Black hat link building is a powerful way to get a ton of high-quality links. But since it’s also one of the most unethical ways to do things, you need to focus on using only the link building methods that we’ve covered above. As long as you focus on creating valuable content and not engaging in dishonest practices, then you won’t have anything to worry about .

Google Penguin & Link Building

The Google Penguin update is one of the most important updates to hit the search engine since the Penguin update. Since backlinks has been a big part of companies’ SEO strategies, this update came down to say that you shouldn’t be focusing on getting links just for the sake of it. So, in order to get more traffic from Google, you need to make sure that you’re getting quality links .

Backlinks are the cornerstone of any content marketing strategy. These links can turn your entire website into a piece of content that people want to share. But as you’ve probably already thought, this isn’t always easy to do. This is especially true if you’re trying to get links from highly-trafficked sites, which can be extremely difficult at times. Luckily, there are ways for you to create powerful backlinks without resorting to unethical tactics.

Manual Penalty/Unnatural Links

Since Google has updated its algorithm so that it’s now more sensitive to backlinks, there are a few types of links that you can only get if you’re willing to sacrifice your link building efforts.

Manual Link Removal

In order to figure out which links don’t deserve to be on your site, Google will first look at what happens when you go through the manual removal process. To do this, you need to go into your server and make sure that there’s nothing linking back to your site or domain name.

This means that you need to go through all of the pages on your site and remove any links . And since it’s undoubtedly going to take a long time to find where those links are, you should definitely hire a company like LinkVine. They’ll make sure that no links are left behind.

How To Avoid Google Penalties

Getting a penalty can be an extremely frustrating experience. You can’t really cry too hard because you did everything right and everything changed just like that. It’s also important to know that you won’t always get a penalty since there are several things that you can do to ensure that this doesn’t happen to you.

If you follow these five tips, then it’ll be a lot easier for you to avoid getting a penalty from Google .

#1: Focus on Getting Links from Unique Sites

The first thing that you need to do is focus on getting links from unique sites . For example, if you’ve got a site that’s all about health, then maybe it’ll be best for you if you focused on getting links from a health blog instead of a big news site. This is because the algorithm can be a lot more lenient about what it considers to be unique.

#2: Avoid Getting Links from Cheap Hosting

The second thing that you should avoid is getting links from cheap hosting. This is because if you do this, then you’re going to get penalized by Google even if all of your links that are on your site are completely legitimate. Plus, if you’re a business and have invested a lot in your website, then it’s not worth the risk of getting hit with a penalty.

#3: Focus on Building Relationships Instead of Links

The third thing that you need to do is focus on building relationships instead of links . If you know that the people at a specific site are looking for more content, then it would be best if you focused on sending them an email and starting a relationship with them. This is much better than trying to get some quick links that you can use to brag about later.

#4: Avoid Back to Back Linking

The fourth thing that you need to avoid is back to back linking. This is because it’s going to look suspicious and not be counted as a legitimate link . So, make sure that you don’t backlink from another site just because you can. Instead, try to focus on creating valuable content that people will want to share. After all, the best way for someone else to promote your content on their site is for them to create it themselves.

My Three Favorite Link Building Strategies (Step-By-Step Tutorials)

Resource Page Link Building

Resource pages are an extremely powerful way to drive high-quality traffic, and they can get your site ranking higher with Google. So, if you’re looking for a way to get a ton of links that actually work and don’t give you any problems, then resource pages are the way to go.

Find Resource Pages

Here are some of the Google operators that you can use to get resource pages:

“Keyword” + inurl:links
“Keyword” + “helpful resources”
“Keyword” inurl:links-to-links
“Keyword” + “useful resources”
“Keyword” + “useful links”
“Keyword” + “resources”

Adding Links

Once you’ve found all of the resource pages, it’s time for you to add links. All you have to do is write a short description for the link that you want to add and then sign up for an account . Once your resource page is made, go ahead and add a link from relevant websites that are already linking on that page.

Dead Link Building

This is one of my favorite link building strategies because it can really boost your traffic and increase your rankings in a very unique way. It works by taking links that used to be working on your website and making sure that they’re no longer on there. By doing so, you’ll be able to later send people to those pages and build backlinks for them.